Shakarganj Food Products Limited Marketing Essay

Shakarganj Food Products Limited Marketing EssaySFPL is a public limited family set up by the Crescent sort out with the objective to diversify its business activities. The group has been conducting business in the portion for over 100 years and has a varied industry portfolio in sugar, textile, brand and farming. Its head office is located at Lahore, Pakistan while the production plants argon in central Punjab the main fruit growing and draw supplying region of the country. The company is professionally run by experienced management. The CEO of the company is similarly the serving Chairman of the Pakistan Dairy Association. SFPLs human resource has a Brobdingnagian experience in the dairy and food industries. Continuous development and skill enhancement are an integral part of the employee development programmed at Shakarganj. Shakarganj is working script in hand with the Dairy Industry of Pakistan to improve milk productivity and animal health.CompetitorsThere are many com petitors who provide milk like Nestle, foodie milk, loose milk, Haleeb, Dairy milk.Mission and Vision statementShakarganj Food Products Limited strives to be among the leading companies in the food industry and is committed to manufacturing and selling consistent, advanced quality world class products.SWOT AnalysisStrengthsThe strengths of Shakarganj Good Milk according to their grocerying plan arePremium PositioningThey prevail lieu their product very well. They are positioning their product with clear message so thats why they are attracting more customers towards them by telling them their exact take and wants.Available EverywhereThey find very much strong distribution channels through which they force out make available their product at eachwhere. genial the product is easy to use. The packs of Good Milk have a closure for the handiness to the customers.PR with farmersThis company has operating with new(prenominal) variants as well so they have very strong contact with their farmers and they are very happy with their deals they actually engage for giving them good advices for fertilize their land thats why gaining a good reputation over the year. So we can say that we have an advantage over others. They have long term relationships with farmers thats why farmers always wants to split milk to them.Strong consumer product researchGood milk always has done research specially before founding the product and after launching as well they have very strong consumer and product research. This act can give them exact figures of the behavior of their customers and help them to develop their portfolio for future concerns. They also have global research partners such as JWT Asiatic and Mars marketing and some of other marketing and advertising agencies.TechnologyTheir biggest strength is their plants they have almost latest technology to process the milk and give best to their customers.WeaknessesThe weaknesses of Shakarganj Good Milk according to their ma rket plan areLow musical none MilkAs the company doesnt have their own dairy farms so they are collecting milk from different sources so sometimes they face the enigma of low quality milk.Milk collection CostIn the above section as it is mentioned that they are processing the milk by collecting it from other sources so obviously this will cost them a lot so this could be their weakness that they have to bear the cost of collection as well. On the other hand if they have their own dairy form near to processing centers then they can cut their this kind of cost.PackagingAs we exist that they are selling tetra pack milk so they must have their own tetra pack plant but in the mean while they are dependent on tetra pack company because that is the only option avaible to them if in case they increase the price then they have to increase their price for eventual(prenominal) consumer which is their weakness that they always depend on tetra pack for their packaging.OpportunitiesLarge Pot ential MarketAccording to the market research, 80% of the total market is using untied Milk which is more beneficial according to them. Shakarganj Good Milk has a large potential market which is the opportunity to grow their business.Support by governancePreviously Government has decided to support farmers because of the growth in this industry so this could be opportunity for this company that they can get benefit from the politics schemes. They must be providing brazen-faced products to the industry to sustain the growth.Awareness among consumersHave divulge opportunity to give best to consumer this time because people are befitting dissatisfied as they getting aware of the side effects for loose milk its hygiene and health issues.ThreatsThe threats for Shakarganj Good Milk are as follows oppositionThere is always having threat from competitors same like good milk having the treat from their competitors because they are stronger in terms of finance and everything. Competitio n always creates a threat because everyone wants to be a market leader and to get maximum shares. Others brands are serving in the market from so long so they have more market share as compare to good milk. Good milk is facing strong competition which is the biggest threat to them.Price DifferentialsAs we whop that other companies are very strong so they have strong influence in the market like they can provide goods in cheap strides then good milk because big corporations having more leverage in terms of profit.Consumer selectencesAs this is a not so big company so obviously they cannot invest huge more capital but on the other hand consumers preferences changing over the time. Sometimes consumers purchasing place get lower and sometime they need some different taste so company has to cope with every situation.PEST AnalysisPolitical agentive rolePolitical environment always influencing the organizations same is the case with good milk political condition in Pakistan is not con stant. They keep on changing every day so its directly influencing the matters of company. Due to unstable government there is no law and order regarding consumer rights and the tax structure is not defined in well manner so ultimately consumer is effecting from this conditions.Economic FactorAs we all know that sparing crises exhalation on, in the world so economic conditions in Pakistan are not fruitful as well. Banks increase their interest rates so company is getting loans with high interest rates so ultimately they will be serving with high rates in market. Un-employment is also increasing day by day and the purchasing power of consumer going down so company have to sell their products with affordable price where as on the other hand cost is increasing because of high rate of inflation.Social FactorsPopulation of Pakistan is increasing so company has more opportunity to sell their products because milk is the basic necessity of life. In Pakistan most people prefer to buy fres h milk rather than pasteurize milk. There is no specific choice for consumers that they want to buy foreign product or not but still high income level community wants to buy foreign or some renowned brand and low ones go for the cheaper and affordable products. proficient FactorsTechnology factors always impact on the success of the organization. Technology enables the product innovation and makes services at good standard. This factor decreases the chances of unhygienic milk and provides better quality of milk. Good milk can store milk for long term with the help of modern nutrition machines and fresh milk will be available for consumer. Through technology organization can easy communicate directly and indirectly with consumers and within the organization. Organization can increase the dairy milk process and dry milk process technology.ConclusionIn the net shell we can say that company is having strong position but as compare to other companies their financial position is lower tha n others so they should increase their financial position by doing more investments to increase earnings. Company having more opportunities for the market because market is expending so they have more market space. Company should overcome their weakness and make them strength in future so that they can cope with market every time.Refrenceshttp//www.shakarganj.com.pk/foods/foods_bro.pdfhttp//marketingteacher.com/lesson-store/lesson-swot.htmlhttp//marketingteacher.com/lesson-store/lesson-pest.html